Update: Since publication of this article, Twitter rebranded to “X” and it appears nothing can save Twitter. Massive facepalm.
Twitter has two three major issues it is facing, two of these problems, social chaos and monetization around user generated content, is up Big Mother’s wheelhouse of solutions. The third problem, branding, happened when Musk recently dumped the Twitter brand to swap it out with “X”. Ouch, can’t help Twitter/X with that one. These issues left unresolved makes it more and more likely that Twitter will continue to de-stabilize as a platform.
Could Big Mother resolve the first two problems for Twitter? The short answer is yes, in principle even though unlikely, considering X’s downward trend. I am not expecting Twitter to come knocking on our door anytime soon, nor is this an appeal for them to do so.
This is only an exercise into the solutions thinking and engineering behind Big Mother and what it has to offer. We never expected the web to turn out so ugly as it has, therefore we never expected that solutions designs we’ve been working on since 2014 to take on such profound meaning in 2023.
Solving for Twitter social chaos
Big Mother is introducing the “Win Win” protocol for the world wide web, Aiki Wiki. From an algorithmic and computational view, the protocol addresses conflict and resolution as a foundational layer inside of any implementation of the protocol. It introduces a new methodology for consensus building that follows an open narrative structure. It follows elegant logical structures that can insure only one possible programmatic outcome, a resolution to a conflict or a solution to a problem, specifically as they occur between ideological divides.
We call this 9×3 narrative logic, and it simply walks users through conflict and resolution and can accomplish this with a remarkably simple set of user tools and interfaces.
In principle, this is what the user experience would look like if Twitter implemented the protocol. You hardly see it.
This algorithm would be able to replace the likes algorithm, content created by users can be measured by the collective intelligence of the crowd––Tweets that are more reliable or demonstrate “honest and collaborative” viewpoints will leading the ranking algorithm.
Tweets containing toxicity, disinformation will be difficult to discover. Tweets that seduce more conversation and more questioning, what could be considered the “win-win” in conversational form, would simply dominate all aspects of the ranking algorithms.
What’s more, Twitter can provide this in a robust manner, so journalists, those both progressive and conservative minded, can collaboratively work together contextualizing news sources, which only Twitter could deliver in real time, making it a wonderful contribution to journalism again and a place for reliable fact checking.
Solving for Twitter Monetization
Linda Yaccarino, NBCUniversal’s former head of advertising, is the new CEO of Twitter. This is good news for PiP, Big Mother’s approach to creating truly “Decentralized Autonomous Media Networks” that can operate independently of big tech. I am excited about Linda because she is not a Silicon Valley media executive, but rather a Hollywood media executive.
She is from NBCUniversal media side, which means she speaks Big Mother’s language and would likely agree that Twitter could adopt “PiP”, or “Private Internet Pages” as a tertiary broadcast channel that the top websites, especially news and journalism sites, could easily integrate and monetize.
This gives news publishers a private content channel that exists in between all of their own web-pages, a true “interstitial broadcast channel” that allows a news publisher the ability to reach 100% of their audience with a piece of reliable news content.
What Linda Yaccarino would like see right away is that this channel is non-indexed by Google tracking, and could be sold by news publishers as a form of premium monetization, a new “ad model” basically that would pay them more than Google would.
Twitter could become a third party private content network for not just their own monetization, but the monetization of the online publishing world, which Google and Facebook have destroyed, but Twitter could save.
Combining both the protocol of Aiki Wiki, as well as PiP’s unique and proprietary content management and distribution platform, in a very short time Twitter could, in principle, create the most robust “win-win” town hall the world has ever known whilst simultaneously introducing new monetization tools that allow web publishers, news and journalists and creators a new, easy to use, robust channel to simply make more money than they currently do with Google and Facebook’s ad-networks. What’s more, Twitter could conceivably capture about 2% of the market, which is a few billion dollars, returning them into the pink.