The community of engineers and designers in Big Mother DAO are about to deploy a dynamic new product on the internet, making it an anchor for the Why not World Game BAE fund project.
Meet the Private Internet Page or P.i.P.
The Private Internet Page, or PiP, is a totally private HTML5 content page that cannot be indexed by search algorithms or collected by third parties.
The PiP exists on a single channel, single page location, and can be changed dynamically on the Private Internet Publishing dashboard, a unique content management and distribution platform, with many unique PiP products.
This new type of mobile internet content page looks just like any other content page, and can become a native extension to any website or app, where their own customizable PiP channel can broadcast a content page to 100% of the full audience reach.
PiP first marketplace alternative to data tracking Google/Facebook ad matrix
The huge media-technology marketplace is starting to push back against Big Tech, with Apple allowing users to block being tracked on their mobile apps. This is already cause $10B revenue loss for Facebook alone, not to mention many apps or brands/agents without any alternative.
That alternative is a PiP page, a piloted and tested full technology suite that is market ready Q1 2023.
Pip for bloggers
A PiP channel allows bloggers and influencers full reach of any important articles or events they are producing with skippable PiP pages.
PiP is its own proprietary server which exists independent of the Google/ad tech matrix of platforms.
Our server decentralizes the exchange between a website or app creator/owner and a brand or agent.
This allows brands or agents the ability to work directly with a website or app creator to create PiP pages on their platform.
A website integrates with PiP (a very simple process with even a WordPress plugin) and discovers they have a “secondary” Pip content page broadcast channel which exists in between all of the pages on their website or app.
This channel will show a skippable content page to their full audience for five seconds, and if a user is not interested in the article they easily click away and continue their journey.
This gives any web publisher the full network benefits that Google and YouTube offer their community, where as a publisher can present a content article of their creation for a few seconds instead of a video like on YouTube.
This channel is independent of Google or any third party platform, cannot be blocked by ad blockers, cannot track, cookie, or target users, and can be sold as a premium channel on any website or app with surgical contextual targeting.
This delivers to the vast mobile website and app marketplace a new advertising model that removes all the problems many marketplaces face without any alternative to the Google ad tech matrix.
PiP for News Journalism
PiP solves the audience reach problem for content on the mobile web.
PiP for news journalism and the reliable broadcast of information works simply. PiP allows 100% audience reach to exposure of a content article to the full mobile audience of any news journalism website.
For example, a large news organization, like Vice Media or CNN, may have more than a few million readers on their websites each day, all of them only accessing individual articles, making the “reach” of any one article very low (usually around 1%) while the ad networks broadcast to the full reach of their audience.
Now, a journalism website can publish a content page that will reach the full audience, which can essential for the vast distribution of reliable information to counter misinformation or disinformation flooding the media markets.
Additionally, it gives news and journalism websites a reliable sponsored model that pays far more than the Google matrix of ads.
The Private Internet Page is a pre-existing community asset that failed to launch in 2019-2020, with COVID closing the doors for a few years to recollect.
The community is relaunching the asset.
Phase 1 Caterpillar PiP
Phase 1 of PiP technology suite is market ready Q1 2023, decentralized to brands/agents and websites/apps.
Phase 2 Butterfly PiP
Phase 2 decentralizes our main server, allowing internet users who download an app to replace “third party ad tech” mediation platforms by distributing, verifying, and viewing individual PiP pages on a P2P decentralized exchange between websites and apps and their audience.
This allows “ad spend” dollars or “media dollars” to translate into a robust new economy, a true attention marketplace that can sell, store, or trade the value of .05 seconds of attention on media marketplaces.
This produces a true “attention asset”, a “PiP pip” that is simultaneously a “purchase order” which distributes and verifies 1 single view on 1 single Pip page to another 1 single user visiting 1 single website through a decentralized P2P distribution network, without any requirement for cryptography.
The “PiP pip” is a purchase order and remittance contract that becomes simultaneously a stable micro currency for the world wide web.
The decentralized network turns a $150B media marketplace into a true sharing economy, with internet users become partners in the ecosystem instead of the product.
Big Mother, Inc
The community is acquiring a pre-existing media agency with a client register and launching Big Mother, Inc taking PiP on the media marketplaces in Q1 2023